The table below gives the total number of smartphones sold in a country (in million units) in each of four years, and the market share (by units sold) of four brands — Pixelon, Quanta, Rivo and Sonix. All other brands are grouped together as 'Others'.
| Year | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Total units sold (million) | 120 | 150 | 160 | 200 |
| Brand | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Pixelon | 30% | 28% | 25% | 22% |
| Quanta | 20% | 22% | 25% | 24% |
| Rivo | 15% | 16% | 20% | 25% |
| Sonix | 10% | 12% | 10% | 14% |
| Others | 25% | 22% | 20% | 15% |
Assume that each brand's unit sales = market share × total units sold in that year.
| Year | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Total units sold (million) | 120 | 150 | 160 | 200 |
| Brand | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Pixelon | 30% | 28% | 25% | 22% |
| Quanta | 20% | 22% | 25% | 24% |
| Rivo | 15% | 16% | 20% | 25% |
| Sonix | 10% | 12% | 10% | 14% |
| Others | 25% | 22% | 20% | 15% |
Assume that each brand's unit sales = market share × total units sold in that year.
Question 1
Numerical answer
In how many instances did one of the four named brands (Pixelon, Quanta, Rivo, Sonix) sell fewer units in a year than it did in the previous year? (Each brand–year combination counts as one instance.)
Show answer and solution
Answer: 2
Convert shares to units (million):
| Brand | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Pixelon | 36 | 42 | 40 | 44 |
| Quanta | 24 | 33 | 40 | 48 |
| Rivo | 18 | 24 | 32 | 50 |
| Sonix | 12 | 18 | 16 | 28 |
| Others | 30 | 33 | 32 | 30 |
Decreases: Pixelon 2016 → 2017 (42 → 40) and Sonix 2016 → 2017 (18 → 16). Quanta and Rivo rose every year. Total = 2.
Trap: Pixelon's share fell every year, but falling share does not mean falling units when the market is growing.
| Brand | 2015 | 2016 | 2017 | 2018 |
|---|---|---|---|---|
| Pixelon | 36 | 42 | 40 | 44 |
| Quanta | 24 | 33 | 40 | 48 |
| Rivo | 18 | 24 | 32 | 50 |
| Sonix | 12 | 18 | 16 | 28 |
| Others | 30 | 33 | 32 | 30 |
Decreases: Pixelon 2016 → 2017 (42 → 40) and Sonix 2016 → 2017 (18 → 16). Quanta and Rivo rose every year. Total = 2.
Trap: Pixelon's share fell every year, but falling share does not mean falling units when the market is growing.
Question 2
Single correct option
Which brand recorded the highest percentage increase in units sold from 2015 to 2018?
- A. Rivo
- B. Pixelon
- C. Quanta
- D. Sonix
Show answer and solution
Answer: (A) Rivo
Units (million) 2015 → 2018:
- Pixelon 36 → 44: +22.2%
- Quanta 24 → 48: +100%
- Rivo 18 → 50: +177.8%
- Sonix 12 → 28: +133.3%
Rivo has the highest growth.
Shortcut: growth factor = (share ratio) × (market ratio 200/120 = 5/3). Rivo's share ratio 25/15 = 5/3 is the largest, so its factor 25/9 ≈ 2.78 is the largest.
- Pixelon 36 → 44: +22.2%
- Quanta 24 → 48: +100%
- Rivo 18 → 50: +177.8%
- Sonix 12 → 28: +133.3%
Rivo has the highest growth.
Shortcut: growth factor = (share ratio) × (market ratio 200/120 = 5/3). Rivo's share ratio 25/15 = 5/3 is the largest, so its factor 25/9 ≈ 2.78 is the largest.
Question 3
Numerical answer
In 2018 the average selling price of a Quanta smartphone was ₹12,500. What was Quanta's total revenue from smartphones in 2018, in ₹ crore? (1 crore = 10 million)
Show answer and solution
Answer: 60000
Quanta's 2018 units = 24% of 200 million = 48 million.
Revenue = 48,000,000 × 12,500 = ₹6,00,000,000,000 = 6 × 10¹¹.
1 crore = 10⁷, so revenue = 6 × 10¹¹ / 10⁷ = 60,000 crore.
Tip: 48 million = 4.8 crore units; 4.8 crore × 12,500 = 60,000 crore.
Revenue = 48,000,000 × 12,500 = ₹6,00,000,000,000 = 6 × 10¹¹.
1 crore = 10⁷, so revenue = 6 × 10¹¹ / 10⁷ = 60,000 crore.
Tip: 48 million = 4.8 crore units; 4.8 crore × 12,500 = 60,000 crore.
Question 4
Single correct option
By what percentage did the units sold by 'Others' change from 2015 to 2018?
- A. +5%
- B. −40%
- C. −10%
- D. 0%
Show answer and solution
Answer: (D) 0%
Others' units: 2015 = 25% of 120 = 30 million; 2018 = 15% of 200 = 30 million. The change is 0%.
(2016: 33, 2017: 32.)
−40% is the change in market share (25% → 15%), not in units — the classic share-versus-volume trap.
(2016: 33, 2017: 32.)
−40% is the change in market share (25% → 15%), not in units — the classic share-versus-volume trap.
Saved on this device. Sign in or create a free account to keep it on every device.